Junko Yoshida, EETimes: “At a time when China observers in the U.S. struggle to unlock the mysteries of the Chinese market through academic books, this is probably the first practical volume by an engineering and marketing manager that targets his peers working for U.S.-China companies.”
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“It is very difficult to work with China folks,”
“The U.S. team does not understand China.”
Disconnects like these are at the center of most China-U.S. companies. They run deep. They do not spare anything, contaminating the company’s day-to-day decisions, its execution and its communication. This book exposes such disconnect patterns.
When a China-U.S. company is infected with these disconnect patterns, it is like being thrown into a big washing machine, into that irreconcilable mix of the U.S. and China skill differences, time differences, language differences, geographical distance and culture differences – and spinning out of control into a maelstrom of execution failures, product delays, unhappy customers and eventually, layoffs.
Based on the author’s experience as a COO and VP of product marketing in Legend Silicon, a pioneering China-U.S. fab-less semiconductor company, this book suggests ways to think about these disconnect patterns. It won?t give you easy solutions. But it will help you get a start. After that you are on your own.
Most revealingly, this book humanizes these disconnects by setting them in a fictional company, Emory Semiconductors. By showing the real-world struggles of the Emory employees, and showing how, after a crushing loss of their #1 customer, they crawl their way back out of the hole, it suggests directions, so you may craft your own solutions that fit your company, before it is too late to act.
For book excerpts and additional material, visit the book website: The Disconnect Patterns
- Full Title: The Disconnect Patterns: Notes for Managing a U.S.-China High Technology Company
- Author: Raj Karamchedu
- Language: English
- Print Length: 224 Pages
- Print ISBN-13: 978-0-9845762-5-8
- EPUB ISBN-13: 978-0-9845762-6-5
- Trim Size: 5.5″ x 8.5″ (13.97 x 21.59 cm)
- Publisher: Saaranga Publishers
- Published: November 2012